Managed Markets

Adelphi -Eden has built a sound capability in developing and delivering programs targeting managed health/organizational customers. In this capacity, we have developed a considerable expertise in the managed care, government and employer segments. Our programs cover the gamut of disease management; employer/workplace programs; health fairs; prevention & wellness programs and member satisfaction.

Our clients are pharma companies, typically the managed markets marketing divisions, and the target customers of our disease management programs include health plans and managed care organizations who desire to offer additional support to their plan members receiving care for different health conditions. Additionally, these organizational customers desire to support their plan providers in improving patient outcomes.

Adelphi-Eden has developed a variety of innovative disease management programs in therapeutic areas such as hypertension, diabetes, respiratory, and oncology (breast cancer, colorectal cancer). These programs utilize the latest principles of behavior modification, health belief models, and technology to engage patients, maintain their active involvement, and achieve improved adherence to therapy and therapeutic outcomes. Some of these programs have utilized interactive websites, targeted direct mail, phone hotlines, and advanced databases for effectiveness.

Additionally, Adelphi-Eden has developed disease programs targeted to special patient populations such as the African American and Hispanic communities. We are expert in the development of culturally relevant materials and strategic transcreation of programming to drive better patient empowerment. We understand how to adapt special messaging, program features, language, imaging, and graphic design to a particular cultural audience to overcome cultural barriers that contribute to health disparities.

Finally, Adelphi-Eden has advised our clients and secured NCQA Disease Management certification of our DM programs for our clients.

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