Patient Education

Adelphi-Eden is a leading expert in patient education, both branded and unbranded. We develop innovative programs in the following: (1) direct-to-patient communications; (2) disease education; (3) physician-patient dialogue; (4) patient self assessment, screeners, and self care tools; (5) customer experience management; (6) compliance & adherence; (7) Managed Markets communications; (8) culturally relevant health materials (eg, African American, Hispanic, Asian American markets); (9) special patient populations (eg, women, older adults, children, etc.); (10) Advocacy development via strategic partnerships with patient advocacy groups & strategic communications planning for advocacy groups.

Through the many channels through which Adelphi-Eden’s programs have been disseminated, we have reached well over 5 million patients.

We differentiate from others through our use of the latest theory and principles in behavior modification, health belief models, Prochaska’s stages of change, health literacy, cultural competency, patient profiling/segmentation, and deconstructing the patient journey via targets to optimize program effectiveness. Adelphi-Eden’s approach to Patientelligent™ communications also involves rigorous quantitative and qualitative standards for patient friendly and literate materials. Our staff is fully trained in the theory and technical application of health literacy principles. These include much more than language to 6th grade reading level and font size. Adelphi- Eden uses several literacy scoring systems to proof all of our materials, as well as other techniques such as information chunking, use of color and layout, calls to action, real vs drawn art, etc. Adelphi-Eden serves on the Steering Committee for Clear Health Communications (CHC) for one of our pharmaceutical clients, defining the requirements by which all agencies’ materials will be evaluated.

Our commitment to outstanding patient education is reflected in our longstanding creation of Adelphi-Eden Centers of Excellence—staff who are trained and who are responsible to review, advise, and maintain updated knowledge of standards & research: (1) Center for Health Behavior Change; (2) Center for Prevention & Wellness; (3) Center for Quality Improvement in Healthcare; (4) Center for Multicultural Outreach; (5) Center for Healthy Older Adults; (6) Center for Gender Studies in Healthcare.

In addition, our history of partnering with relevant patient advocacy groups and other third-party organizations in order to enhance the credibility and reach of clients’ direct-to-patient initiatives has helped define our unique position and capability in the marketplace.

Partnering for positive growth