Adelphi Expert Forum - Personalised Medicine
July, 02 2012
This thought leadership event, hosted by Adelphi in association with CAHG, asked “what changes does pharma need to embrace to make the Personalised Medicine success story a practicable reality?”
Led by four key experts representing macro economics, commercial challenges, policy positions and the clinical encounter and chaired by Adelphi CEO Stuart Cooper, the forum addressed the challenges of strategy, practice, politics and technology resident in the US context of Personalised Medicine.
Presentations and informed debate resulted in demanding but workable recommendations for pharmaceutical and diagnostic companies in the quest to make Personalised medicine a commercial success.