Our experience shows that timely and intelligent advocacy are fundamental for successful market access. Market access is no longer simply about negotiating the right price or securing reimbursement in each EU member state. European policies and pan EU co-operation at the level of health technology assessments mean that preparing the ground in Brussels is essential. The right political arguments will help sway national payors and ultimately ensure that the necessary resources are allocated. GPlus understands the process, politics and people of the EU. This is our added value.