Public policy is the lattice which binds together the existing national laws and regulations and provides context to the initiatives of a government and its agencies.
National policy can have an influence on neighbouring states and multinational organisations to which the country belongs.
Public payers are agents of the government and hence subject to public policy. Private decision makers may also be influenced by public policy, especially if their activities are regulated.
Adelphi Access has experience of identifying current public policy, of developing arguments, substantiated by relevant evidence, to seek to persuade policy makers, and of collaborating with other Adelphi and Omnicom group companies to engage them.
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Adelphi Real World
Adelphi Real World studies can provide a substantive foundation of information to help create communication platforms to influence local and international treatment guidelines, provide unique insights into treatment adherence in clinical practice and real evidence about the burden of disease on both patients and their caregivers.
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Adelphi Research UK
Adelphi Research UK is a thought leader in understanding UK healthcare systems.
We are recognised as independent expert partners to key government health bodies and regulatory associations.
Our high-profile projects include work in partnership with the Department of Health, Northwest SHA, the National Prescribing Centre and the ABPI. This work has guided and influenced the content of many key publications and initiatives within the NHS and industry.
Our work with the Department of Health and ABPI led to the development of the ‘Toolkit for Joint Working’ (ABPI/Department of Health), and our extensive work with the National Prescribing Centre in relation to the Darzi Report and the issues around availability of medicines informed the subsequent ‘PCT Handbook’ and ‘Guiding Principles for Local Decision Making’.
We help shape public policy, and also assess and track its effectiveness in a real-life setting — covering all the angles from both an industry and public perspective.
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GPlus is a company of political and media advisers drawn together by a shared passion for politics, communications and European affairs. Our experience in managing healthcare issues is second to none. With an increasing Brussels focus on key disease areas as well as combating public health threats, the EU is becoming genuinely important in shaping future health policy. We are specialised in European decision making and how this will affect your business and your reputation, both at EU and national level. We will help you think through your objectives in Brussels and other European capitals, guiding you through the complicated relationship between the two that is so defining for European health policy.
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