Adelphi successes at 2008 healthcare business intelligence conference

Adelphi collected the Best of Business Intelligence Award for 'Best Customer Insight' and the prestigious 'Business Intelligence Excellence' Award at the Annual Conference of the British Healthcare Business Intelligence Association


Segmentation matters - uncovering customer needs

How do you best go about understanding the market place to shape your product so it provides differential advantage over the competition, and allows you to target customers that benefit most? PBIRG Perspectives publishes a paper by Adelphi which provides answers to these questions


The new breed of up and coming PCPs is driven purely by economics!

This is the contentious conclusion of an Adelphi poster which supports the 'Politics In Healthcare' theme of the PBIRG conference in Washington DC


Healthcare systems around the world: their strengths and weaknesses

Adelphi presents a review of global healthcare systems at the PBIRG University Series and concludes that regardless of healthcare system and funding, different countries face similar issues


Adelphi sponsors Elizabeth Edwards keynote speech at PBIRG Washington

Elizabeth Edwards, author of Saving Graces: Finding Solace and Strength from Friends and Strangers, passionate advocate for children and an accomplished attorney, shares experiences and unique insights into the issues of cancer sufferers


Market access: key to successful brand planning

Adelphi is presenting at a special 1-day course on market access and the understandings needed to make market access issues impact brand development and brand planning


What are conjoint and discrete choice models?

Adelphi presents at EphMRA's Pre-Conference Masterclass, offering practical guidance on which approaches are most appropriate to address which business decision challenges


Mission impossible: delivering a winning combination of insights and numbers for multiple stakeholders

In the 'Mission Impossible' session of the 'Night at the Movies' themed EphMRA conference, Adelphi presents an adaptive approach which stimulates respondent involvement leading to higher levels of engagement in research with respondents and clients


Adelphi supports asthma study and publication for healthcare charity

Adelphi provided expert guidance on data analysis and interpretation of data, contributed to the writing, and reviewed the paper on asthma management


Positioning Matters - Research using Market Insights

Positioning Research is a key component of pharmaceutical brand development, but where does it fit and what are the component research stages? Adelphi have prepared a position paper on positioning which was published recently in PBIRG Perspectives


Adelphi wins best poster at AMA Advanced Research Techniques Forum

The American Marketing Association website singles out this poster as a well-deserved award winner: "Random forests - applied to treatment decision making"


More effective modeling of interactions

An advanced modeling approach to measure and resolve the interactions that are critical in driving effective message strategies and determining optimal message sets of different sizes has been developed by Adelphi. The approach measures 'interactions' between messages/sets to determine optimal message bundles, and predicts relative impact of each message, and message bundles, on willingness to prescribe


Adelphi wins best market research excellence paper at 2007 PBIRG Annual Meeting

In PBIRG's Research Excellence session, Tom Nolte and Helena Cannon presented the award winning paper, "Modeling Price-Volume-Revenue Relationships", which outlined a methodology to demystify the challenges of determining the optimal price and demand for new products