Adelphi
regularly wins awards for presentations at market
research meetings.
2007 - Best market research excellence paper,
PBIRG " Modeling Price-Volume-Revenue Relationships"
2007 - Best poster at Advanced Research Techniques FORUM of the American Marketing Association "Random Forests - Applied to Treatment Decision Making"
2007 - Best of Business Intelligence (BOBI) award
for Best Sales/Marketing Effectiveness Research,
BHBIA conference (joint award with AstraZeneca)
2007 - Most Innovative paper at conference, BHBIA
conference (joint award with AstraZeneca)
2006 - Best poster, PBIRG "Understanding
real practice - the application of observational
studies"
2005 - Best poster, PBIRG "Patient advocacy
- an emerging challenge for innovative market
research"
2004 - Best poster, PBIRG "Modelling the
integration of pharmacist and surgeon influences
into pricing decision support models"
2004 - Best market research excellence paper,
PBIRG "Use of Trade-off Methodology to Support
Licensing Decisions"
2004 - Best paper, BHBIA "Clients are from
Mars, Agencies are from Venus - How to Get Along
and Work Smarter Together!"
2003 - Best poster, PBIRG "Doctor/patient
prescribing dynamics"
2002 - Best paper, BHBIA "Global Brand strategy
- influence of local input and MR in global brand
strategy"
2001 - Most innovative paper, BPMRG "Challenging
the New Kid on the Block"
PBIRG = Pharmaceutical Business Intelligence and
Research Group
BHBIA = British Healthcare Business Intelligence
Association
Many of these papers are available under research
papers
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