You
get fresh ideas and strategic thinking applied
to different marketplace issues because
we look at marketing research in the context of the
whole brand
development process, not just the market research
perspective.
| Advertising / detail
aids |
Opinion leader influence cascade |
| Branding research (brand values, brand essence) |
Packaging and design |
| Clinical trial design (protocols, endpoints) |
Patient and caregiver insight |
| Corporate image / customer satisfaction |
Patient segmentation |
| Corporate brand equity |
Payor research |
| Early adopter (user / nonuser analysis) |
Phase IV development research |
| Forecasting / product uptake assessment |
Physician segmentation |
| Formulation research |
Portfolio assessment |
| Key message testing (communications) |
Positioning and re-positioning |
| Licensing / acquisition support |
Pre-launch (med ed) programs |
| Managed care and hospital decision process |
Pricing and reimbursement |
| Market access research |
Pricing and value |
| Market landscape / opportunity assessment |
Product performance modeling |
| Marketing program assessment |
Promotional effectiveness testing |
| Message retention and recall |
Strategic market segmentation profiling |
| New indications |
Tracking (pre- and post-launch) |
| New product / concept evaluation |
Treatment algorithms |
For specific marketing research methodologies see methodologies
and approaches
Strategic thinking
Strategic marketing research is a vision
of the future... visualize your future by predicting
and identifying tomorrow's opportunites today.
Your project is only designed after we listen to and understand your specific
requirements. We consider your particular issue in the context of the therapy
area, stage in the brand's lifecycle, and its competitive marketplace. Only
then do we apply our expertise to recommend the best approach.
Understanding your needs: a strategically oriented
approach
Some examples of marketing challenges that we
have addressed recently...
- Support the marketing strategy for a novel biotech
product in a niche therapy area
- Identify, size and understand the key market segments
to allow effective positioning and communication of
a new product
- Create a successful global positioning which will
optimize use of the product worldwide
- Establish an optimal pricing and reimbursement strategy
for the product in line with global policies
- Gain competitive advantage in a patient-driven marketplace
by developing easy to use products ... without compromising
on speed of onset, duration of action or side-effect
profile
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