Face to Face Interview (see Research Interviews)

Factor Analysis (see Data Reduction)

FDA
Food and Drug Administration. Regulatory body in the US.

FDAMA
Food and Drug Administration Modernization Act, which, among other things encouraged companies to pursue registration of additional indications and in return were permitted to disseminate certain off-labeling information with strict caveats.

Field Research (see Research Studies)

Fieldwork
The collection of primary market research data from external sources by means of surveys, observation and experiment (see also Research Studies)

Filter Question (see Research Questions)

Fixed Costs
Costs that remain constant irrespective of the volume of service delivered.

Floor Price
Minimum acceptable price at which the product can be launched.

Focus Group (see Research Interviews)

Forecast
An estimate of the future value of a variable, e.g. market size, product sales.

Formulary
Limited list of pharmaceuticals to be used in individual hospitals, regions and even groups of primary care practices, to conserve costs. Can also be a predetermined list of drugs reimbursable under a health plan.

Formulary Committee
European term meaning the same as D&T Committee. (see also Drug and Therapeutics Committee)

Formulation
Method of drug delivery (e.g. tablet, injection, transdermal patch, inhalation, suppository).

Fulfilment House
Company which provides an outside service in responding to a sales promotion or direct marketing campaign.

Full Disclosure (see Package Insert)

Full Service Agency
Agency which provides a wide range of marketing communication services including creative, planning, media buying and may also incorporate other areas such as medical education, public relations and market research.