Where
sensible, glossary terms have been grouped and defined
together so you can compare and contrast similar (and
opposite) terms together, e.g. research questions; research
interviews; rating scales.
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
X | Y | Z|
GCP
Good Clinical Practice.
Quality assurance guidelines within clinical research.
Generic
Products
Drugs manufactured by other than the originator (patent holder)
and usually sold un-branded.
Generic
Strategy
Strategies to protect/limit erosion of branded product by generics,
designed in advance of patent expiry.
Geodemographics
The classification of a population based on multivariate analysis
of data (e.g. classification of a population by the social
grade associated with neighborhoods).
Global
Health Index
A single-number health status index derived from the assessment
of all domains of health-related quality of life.
Global
Positioning, Branding, Advertising, etc
Consistent strategy and programs deployed throughout the world,
usually with some scope for local adaptation - a growing trend.
Go
/ No Go Criteria
Minimum criteria which a new product needs to fulfill in order
to be considered for further clinical development and investment.
Gompertz
A curve used to describe the 'typical' uptake of a new product
in the market. Defined by the length of time to reach its
maximum value, and the maximum value, the Gompertz curve
formula rises to reach the peak value. The Gompertz formula
does not allow the curve to decline.
