Where
sensible, glossary terms have been grouped and defined
together so you can compare and contrast similar (and
opposite) terms together, e.g. research questions; research
interviews; rating scales.
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z|
Key
Messages
The main propositions to be outlined in any communication to
the target audiences. These may be product attributes or customer
benefits or both.
