| New product uptake predictions |
An innovative approach to providing
more realistic share predictions from discrete choice
data - Click
CAPMOD™ and iCAPMOD™ for
more information |
| Market access decision making |
Integration of primary and secondary research,
and key stakeholder outputs, using a 'decision-making
unit' concept - Maximizing Market Access -
Click
MAXIMA™for more information |
| Acquisition / in-licensing decisions |
Support for in-licensing decision making - a hybrid
between 'qual' and 'quant' that provides an enhanced
ability to assess opportunity (if a decision is required
early), or an ability to rapidly proceed to quant
stage (if time is available) -
Click RAPIDA™ for
more information |
| Impact of future events on prescribing |
Support in rapidly changing markets - an approach
to 'future proof' forecasting and planning
as far as possible by obtaining customer insights
on future events, and their likely impact on prescribing
behavior - Click RAPIDA™ for
more information |
| Understanding feelings towards brands |
Go beyond respondents reactions to functional attributes
- uncover deeper feelings and perceptions towards
your brand and your competitors'
Obtain top-of-mind reactions to brands to create
brand snapshots from the minds of respondents |
| Measuring communication effectiveness |
More than the standard detail follow-up study — a
holistic approach to measuring communication effectiveness
- Click
ConneXion™ for more information |
| Fast turnaround sales aid research |
Capturing the language, flow and style that
works in the real doctor-rep interaction - Click
refleXion™ for more information |
| Creating winning ads |
A novel ad testing methodology explaining subconscious
processing to hook hearts, minds and imaginations
- Click
eXpression™ for more information |
| Understanding disease dynamics |
Integrated approach combining doctor and patient
audiences incorporating payor and carergiver perspectives
- Click
Disease Specific Programmes (DSPs) for more information |
