| A well-equipped
toolbox to provide marketing solutions
No matter what size your project (small or large), you get appropriately
tailored solutions (whether new and innovative or tried and tested) — each
idea and technique will be individually suited to you and your needs. You
get the right tool wherever your need lies (from idea generation to measurement/testing) — we
are more interested in addressing your need than simply 'wheeling out'
a study (whether 'qual' or 'quant').
To provide you with that
tailored solution, we have a full and up-to-date range
of possible techniques and approaches:
| Brand mapping |
Motivation research |
| CAPI - Computer-Aided Personal Interviewing |
Multivariate techniques |
| CAQDAS - Computer-Assisted Qualitative Data Analysis |
NLP - Neurolinguistic programing |
| CATI - Computer-Assisted Telephone Interviewing |
Observational research |
| CAWI - Computer-Assisted Web Interviewing |
Perceptual mapping |
| Conjoint analysis |
Post-analysis research |
| Delphi research |
Pricing research |
| Discrete choice |
Psychographics |
| Enabling techniques |
Semiotics |
| Factor analysis |
Share-of-voice |
| Ideation |
SIMALTO |
| Internet research |
Synectics |
| Laddering |
Trade-off analysis |
| Longitudinal research |
Value assessment |
| Monadic testing |
Web research |
We employ these techniques in the context of the entire
brand development process - see brand
lifecycle
By keeping up to date with techniques and approaches
we have developed a number of specialized lifecycle
solutions
Internet research
Adelphi is at the forefront of applying complex
healthcare quantitative studies on the Internet.
We offer global reach and access to new and emerging
healthcare markets.
You benefit from leading edge software to deliver
more sophisticated questions, better design, and
more intelligent coding, to obtain state-of-the-art
Internet insights.
Pricing Reimbursement for
Access
Our pricing studies give you informed price recommendations
that include not just the key audience opinion
but accounts for the cost of goods, potential
utilization, market forces and the epidemiological
information necessary to determine the optimal
pricing relative to maximum use. We handle very
complex needs — by linking all stakeholders
for therapeutic areas from orphan drugs to mass
market pharmaceuticals — creating models
that are elegant yet comprehensive.
We have also developed processes for understanding the
relationships and interactions between stakeholders
in market access decisions from national and regional
levels through to local decision makers.
For more details and contacts, go to www.adelphifocus.com |
