Adelphi presented on two market access themes at this year's PBIRG meeting. In PBIRG's Research Excellence session, Tom Nolte and Helena Cannon presented the award winning paper
"Modeling Price-Volume-Revenue Relationships". This outlined a methodology to demystify the challenges of determining the optimal price and demand for new products. Outputs can be modeled to account for variations in multiple factors including price, restriction levels, efficacy levels, patient outcomes, input to forecasting and clinical development

Adelphi also presented a session in the PBIRG University Series. The workshop "Addressing the 4th Hurdle" addressed six key questions

• What is market access?
• How does market access work?
• How does it impact on products?
• How do we approach market access?
• What tools do we have?
• Should we be thinking about a fifth hurdle?

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