Adelphi is working together with CELforpharma to present this special 1-day course on June 12th, at the Sheraton Brussels Airport Hotel. The program reviews the basic concepts of market access and the understandings needed to ensure market access issues impact brand development and brand planning.

Learning objectives

• Learn to integrate market access concepts in your brand plans
• Gain insight into which stakeholders impact on the success of your brand along its life cycle – and how
• Learn to use the concepts and techniques that have proven to be successful in influencing the market access decision-makers
• Know how to effectively manage the organizational issues from global to local
• Gain insight and advice from experts with vast relevant cross-functional and multi-therapeutic experience from both industry and consultancy

 
Workshop covers

• Defining market access
• Healthcare systems in Europe: Commonalities and Differences
• How to fit market access into the strategic plan
• Identifying and presenting value messages for key stakeholders
• The winding road to implementation  

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