| Topics |
Paper title and source |
| Market access |
Adding
insight to numbers and numbers to insight.
PBIRG Perspectives, 2006, vol 8, no. 2 (Fall),
pages 7-8 |
| Market research agencies |
A
general manager's point of view: running
the bottom line.
EphMRA 2001 |
| Market access |
A
novel approach to modelling the prescribing
decision, integrating physician and patient
influences.
International Journal of Market Research, vol
44, Quarter 4, 2002 |
| Qualitative analysis |
Analysis
on trial.
International Journal of Market Research 2001
vol 43, 377-389 |
| Recruiting respondents |
Are
we missing insight? Improving the tools.
PBIRG 2005 poster |
| Research influencers |
A
strategic guide to identifying and researching
the influencers on pharmaceutical prescription
products.
EphMRA wallchart |
| Corporate branding |
Assessing
corporate brands and product brands in pharmaceuticals
- a quick look to bridge to true insight.
ESOMAR, November 2002 |
| Qualitative insight |
Bringing fresh insight to online Qual research
PBIRG 2009 |
| Discrete choice, conjoint |
Choice
adapted predictive modelling.
Sawtooth Software Annual Conference, March 2000 |
| Discrete choice, conjoint |
Conjoint
analysis: a review of the conjoint paradigms
and discussion of the outstanding design
issues.
Marketing and Research Today, 1997, 4,
260-266
(Also presented at EphMRA/ESOMAR Pharmaceutical
Marketing Research Conference, June 1997) |
| Discrete choice, conjoint |
Conjoint Matters : Reflecting Reality for Respondents and Improving Forecast Input
PBIRG Perspectives Spring 2008 |
| Discrete choice, conjoint |
Delivering Confidence in Conjoint Research:
Completion time alone is insufficient to measure the attentiveness of
respondents.
PBIRG 2010 |
| Prescribing dynamics |
Doctor/
patient prescribing dynamics.
PBIRG 2003, People's Choice Award Winner |
| Patient care |
Exacerbations
of COPD - quantifying the patient's perspective
using discrete choice modelling.
European Respiratory Journal 2005, 26, 623-629 |
| Discrete choice, conjoint |
From
preference share to market share: one giant
leap.
Marketing and Research Today, vol 28, no. 3,
August 1999 (Also presented at EphMRA Annual
Conference, June 1998) |
| Internal market research |
Gauging
MR’s future in a do-it-yourself age.
Market Research Society Conference, 2002 |
| Global branding |
Genesis
of the brand.
PBIRG 1990 |
| RAPIDA |
Getting Closer To Physicians Decisions Through
A Novel Research Methodology
PBIRG Perspectives, 2010 vol 12, issue 1
(Spring) pages 12-13 |
| Patient compliance |
Hard
to swallow? Why patients don’t take
their medicine.
Research, Special Report, January 2000, 40-41 |
| Qualitative Insight |
Hidden Truths
Looking at What Blogs Can Reveal.
PBIRG Perspectives, 2009 |
| Tracking |
In
pharma we track the launch - in consumer
they track the brand.
PBIRG Perspectives, 2006 vol 8, issue 1 (Spring)
2006, pages 7-8 |
| Quality of life |
It’s
the dimples that give the ball stability.
EphMRA Annual Conference, June 1993 |
| Patient care |
Let
the patient's voice be heard.
EphMRA, 1992 |
| Patient care |
Migraine
in the community – a five country
study.
November 1999 |
| Market access |
Modelling
the integration of pharmacist and surgeon
influences into pricing decision support
models.
PBIRG 2004, People's Choice Award Winner |
| Discrete choice, conjoint |
On
the appropriate use of conjoint analysis
in pharmaceutical marketing research: some
examples and suggested solutions.
EphMRA Annual Conference, June 2000 |
| Discrete choice, conjoint |
Over-estimation
in market simulations: an improved solution
to the problem with particular reference
to the pharmaceutical industry.
PBIRG 2005 |
| Patient advocacy |
Patient
advocacy - an emerging challenge for innovative
market research.
PBIRG 2005, People's Choice Award Winner |
| Pricing |
Pricing
research (1) - some personal reflections.
EphMRA Foundation News 2000, issue no. 3, September
2000 |
| Pricing |
Pricing
research (2) - further personal reflections.
EphMRA Foundation News 2001, issue no. 1, January
2001 |
| Pricing |
Pricing research (3) - personal reflections
on research techniques.
EphMRA Foundation News 2001, issue no. 2, April
2001 |
| Pricing |
Pricing
research (4) - personal reflections on
the role of market research.
EphMRA Foundation News 2001, issue no. 3, May
2001 |
| Pricing |
Pricing
research (5)- reflections on the appropriateness
of various research techniques.
EphMRA Foundation News 2002, issue no. 5, December
2002 |
| Symptom control |
Quantity
of symptom control – the patients’ perspective.
Controversies in Heart Failure Management Symposium,
London, April 1993 |
| Discrete choice, conjoint |
Resource
allocation conjoint methods. |
| Strategic segmentation |
Strategic
market segmentation: an opportunity to integrate
medical and marketing activities.
International Journal of Medical Marketing July 2000, vol 1, no. 1 |
| Strategic segmentation |
Strategic
market segmentation: improving the focus
of strategic marketing research in new product
development.
2001 |
| Strategic segmentation |
Strengthening
our insight on strategic market segmentation.
PBIRG 2001 |
| Patient care |
The
impact of cytotoxic chemotherapy - perspectives
from patients, specialists and nurses.
European Journal of Cancer 1992 28A (suppl
1), S36-S38, (Proceedings of ECCO6 Satellite
Symposium) |
| Quality of life |
The
relationship between health status perceptions
and compliance with antihypertensive therapy – market
research as a pilot study (and beyond).
2001 |
| Tracking |
Tracking
change in the heart failure market.
Presented at BPMRG Annual Symposium, April
1990 |
| Market access |
Understanding
healthcare systems to conduct better pricing
and reimbursement research.
PBIRG Perspectives, 2005 vol 7, issue 1 (Spring),
pages 6-9 |
| Observational research |
Understanding
real practice – the application of
observational studies.
PBIRG 2006, People's Choice Award Winner |
| In-licensing |
Use
of trade-off methodology to support licensing
decisions.
PBIRG 2004, Best Research Excellence Paper |
| Pricing and value |
Value
and Pricing: getting the balance right.
Vision to Value paper |
| Healthcare |
What
comes round goes around.
PBIRG 2005, Lunch-N-Learn |
