Whatever the research issue, we add value and insight to enhance the strategic performance of UK affiliates. You benefit from our team's expertise and up-to-the-minute thinking on the latest developments in the UK pharmaceutical industry.

• Payor research
  - Network of contacts within NHS and in-depth expertise in NHS/payor research
• New approach to corporate image
  - Customer-led benchmarking and tracking of image
• Private sector
  - Uncovering the potential in the private sector
• Insight for DTC
  - Patient perceptions of the Pharma industry - expert qualitative insight

For more details on UK domestic experience, please call Rachel Medcalf, Director (Phone +44 1625 578855) or go to the Adelphi Research UK website