Learn and Exchange Workshops

We will arrange for training workshops to be run within your company. These can be short lunch-time sessions or half-day or full-day meetings. For example:

• Qualitative Confidence
• Discrete Choice and Conjoint (Sharpening New Product Share Predictions)
• Market Segmentation
• Market Access, Pricing and Value
• Positioning, Branding, and Communication Testing
• Tracking
• Strategic Marketing Research for New Recruits

We also hold one-day workshops throughout the year at interesting venues across the US and Europe. We aim to provide an interesting forum where we can challenge your current thinking and discuss future developments. Each workshop is interactive, with breakout workgroups, offering an opportunity for learning and exchange of ideas. By the end of the workshop you will be able to better critique and evaluate market research techniques to maximize the success of your brand.

Call us to discuss our full range of workshops.