Patientcentricity: Defining our Role
A much talked about phrase and source of claims but equally a topic on which there are many conflicting views, not least because we are a profit-making industry. Thought leading debate and publication on the role of the pharmaceutical industry in bringing patientcentricity to life-where efforts should be focussed in order to make a credible contribution in relation to other healthcare providers and practitioners.
Locations: San Francisco, New Jersey, Boston (USA), London (UK)
“Everyone is claiming patientcentricity BUT If the ultimate goal is to maximize therapeutic outcome and positive experience for the patient, what responsibilities should we embrace in order to make a constructive contribution?”